Daniel Kahneman
1.
It is all ultimately to fulfill a need for familiarity.
One of the most fundamental aspects of human nature is our inherent desire to survive and evolve.

H Collective
This is whats at play when we are constantly thinking about whats to come the next big thing.
This doesnt mean youre a negative person, its a function of your physiology.
Human beings are designed to identify problems as a survival mechanism.

Most people spend their days primarily thinking about themselves and what other people perceive of them.
What most fail to realize is thateveryoneis doing this.
This false sense of being in the spotlight is what creates tons of unnecessary stress and self-criticism.
Basically, people tend to think whatever they thought or experiencedfirstwasmore true,even if evidence says its not.
Clustering illusion is what happens when the brain subconsciously seeks out information to affirm itself.
(Its kind of like confirmation bias.)
Your halos and horns.
A horns complex, as you’ve got the option to imagine, is the opposite.
You probably experience this when you look back on some people youve dated.
As they say: the world is not as it is, it is as we are.
Projection is perhaps the most powerful bias of all, because it shapes almost every part of our lives.