There are way too many terrible business books out there.
Most business books arent even booksthey are business cards for the writers or ego trips for CEOs.
Most business books arent even booksthey are business cards for the writers or ego trips for CEOs.
@abbs.rawlings
But the great business books?
They are worth their weight in gold.
They can change your life, they can pay for themselves a thousand times over.
AsBuffett put it, of all the investments I ever made…[it] was the best.
I dont think business books are all a person should read.
Many of the most helpful books Ive read in my career wereworks of fictionorwere ancient classics.
@abbs.rawlings
If youre looking for a business education, they are a lot cheaper than an MBA.
The letters date back to the 1890s but feel like they could have been written in any era.
Packedwith good advice for anyonetrying to make their way in the business world.
The main thing I took from it?
You actually have to love the thing youre going into business to sell.
Live and love it and breathe it.
Its about painful failures.
The ones that get repeated over and over and over.
This book will humble future CEOs and keep them conservativewhich is an important balancefor any ambitious person.
Most people get worse as they get successful, many more get worse as they age.
Ashe puts it, Im not a businessman, Im a business, man!
Once the markets turned against his trades, he lost it all his fortune, job, and reputation.
Learn from stories like this instead of by your own trial and error.
Think about that next time you believe you have it all figured out.
(Tim Ferrissproduced the audiobook version of this, which I recommend.)
You would tell them if you saw a purple cow.
Make remarkable things, do remarkable marketing.
Its the best way to grow.
Its the best way to sell.
Even Jay-Z has recommended this bookto Oprah no less!
Pair with his other booksPermission MarketingandThe Dip.
Chris has been in the trenches and knows what he is talking about.
How does a pop artist manage their sudden fame?
How does one consciously craft a career so that one might still be filling stadiums decades from now?
(As Gaga has said, her career model is Iron Maiden not other singers.)
How does one reward and excite their most loyal fans?
Anyway, solid book that has stood up surprisingly well.
Thats all you’re able to hope for from a book and it more than delivers.
They are not coming to sign/discover/hire/choose you.
Its just not fucking happening.
You have one option: choose yourself.
Make your own way.
Especially if you want to run your own business.
The idea that some investor or mentor is going to spot you?
Id recommend it if I hadnt worked on it or consider Marc my friend.
This is an underrated bookbut only because its relatively new and not enough people have discovered it.
Well,Blue Ocean Strategyis entirely about that.
Its about competing where there is the least amount of competition.
It teaches you how successful businesses focus on being different, about carving out a new space for themselves.
This book will help with marketing and every other part of business life.
The sequel,Blue Ocean Shift, is coming out this fall.
If it was the only thing hed ever done, Id consider him a master.
Writing for him is just a side project distilling that hard won experience into lessons we can use.
This book is inspiring, its honest, its practical and its actually real.
Theres a reasonHorowitzs essayshave taken hold onlinesecond only to those of Paul Graham.
Also, what a title right?
Really its aboutavoidingcompetition and creating something new.
Pair this one with hisFooled by Randomnessand the aphorisms inThe Bed of Procrustes.
I strongly urge you to begin this practice nowif you want to get anything done or perform your best.
His other bookSo Good They Cant Ignore Youis also essential career advice.
I discovered the book afterreading Katharine Grahams epic autobiographyin my efforts to read more books by and about women.
She really was an exceptional leader and CEO.
This is a great book and a timeless classic for reason.
He creates a framework for how to think about building a great company.
Its not a complicated formula but the examples in this book are helpful.
Even if you dont read it, thetitleis helpful.
You dont want to be good, you want to be great.
And this one provides the most important concepts covering everything from marketing to sales to finance.
You would be foolish not to pick them up.
