Borderlands tanked at the box office, but Hollywood is likely to take the wrong lessons from this experience.
Well played, Herr Boll!
Lets be real, though: Hollywood loves accountability just as much as politicians do.
Lionsgate
Best brace yourself for all the wrong lessons that Hollywood will learn from theBorderlandsfiasco.
In reality, there was enough breathing room forBorderlandsto leave its own mark on the box office.
Unfortunately, it left nothing more than a paper cut in this instance.
It isntDeadpool & Wolverines fault that the audience ran away fromBorderlands or didnt give two hoots about it.
If the executives at Lionsgate Films didnt see the writing on the wall, thats on them.
It will blame the source material
Look,BorderlandsisntSuper Mario Bros.orSonic the Hedgehog.
In this instance,Borderlandsisnt a global franchise that sells itself based solely on its name.
This responsibility falls slap-bang on the studio Lionsgate Films.
Hollywood saw them as cursed pictures that never yielded any rewards for those who dared to invest in them.
Borderlandsloaded the film with everyone from Jamie Lee Curtis to Kevin Hart and Cate Blanchett.
On paper, this looks like the event of the summer and an unmissable time at the movies.
Unfortunately, theres nothing the cast can do to save this project from itself.
The stars spark, but not enough to create enough warmth for this soulless production.
Hollywood doesnt like to hear this, though.
Hollywoodwill think AI is the solution to every problem
Oh, everyone better believe it.
Every current box office bomb is seen as a human error that could have been entirely avoided.
Itll be cheaper to produce, baby!
Heres the thing, though: AI scrapes for data and information to learn from.
It starts to spit out derivative and boring results that showcase the personality of a Norwegian mushroom.
May the gods of film help us all.
