What does this mean for the average electronic fan?
But something thats defined my interest is actually an oxymoronit cant be defined.
Im not just a trap fan, a pop fan, a house fan.
Tom Doms
My love for electronic music, artists, DJs, sounds is extremely diverse.
Thats why when I heard about Monstercats major label changes, I couldnt help but get excited.
So who is Monstercat?
Theyre an independent electronic dance music record label based in Vancouver, Canada.
And what exactly are the changes happening?
Take a listen here.
So what does this all mean and why should electronic fans be excited?
I had the chance to speak with CEO Mike Darlington about the behind-the-scenes.
Both Instinct and Uncaged will offer distinct event series, clothing lines, and brands to identify with.
For the artists, the benefits are endless.
There were tastes and styles that werent working with clothing or events.
Which is where the decision first stemmed from.
Monstercats beginnings were largely internet-influenced and internet-based.
Weve had a lot of success in launching artists careers, but we can still do more.
It gives fans the option to listen to multiple genres.
Im excited for the opportunities, he says, Nothing but good things.
The guys from Pegboard Nerds were on the same page.
Weve always been diverse, Danish DJ Michael Parsberg says, But weve been pigeonholed since day one.
We just want to do what we want; we just want to make good music.
And with this [shift], we can be a part of both channels.
Now our fans will know what to expect.
Both Odden and Parsberg spoke to their music and how theyve never identified with one punch in of sound.
In the past, this has restricted them.
We dont want to limit ourselves, Odden says.
And with the new change, they wont have to.
So what does this mean for the average electronic fan?
This change is allows for creativity, but most importantly community.
And that, in the electronic industry, is everything.
