Its inappropriate and highly uncomfortable for all parties involved, and an invasion of privacy.
On an informal level, the contextual ads shown to me felt icky.
But, I dont have cancer, so this is merely a hypothesis.
Black Mirror / Dying For Sex
Is it unkind and somewhat predatory to pounce on that moment with a contextually targeted ad?
To take advantage of my pain for capitalistic gain?
What if that cancer is, as it is in the show, terminal?
Black Mirror
Is it cruel to wave a cure that isnt relevant in someones face?
Thats not to mention the nuance with pharmaceutical advertising in general.
But the pharmaceutical industry isnt the only one profiting from this exchange.
Dying For Sex
Disney owns the Hulu platform, and is selling the ad time.
Clearly, as with the fictional Rivermind fromBlack Mirror, this tech needs tweaking.
